The trapezoids represent half-open doors from the inside and outside and look like mirror images of each other. The current logo features two pairs of trapezoids, one atop the other. Underneath the symbol was the lettering “Wings” and “You Never Walk Alone,” all in blue like the ellipses and spanning two lines. In 2017, the group released a new symbol comprising four empty ellipses, each intersecting with the adjacent two ellipses. The inscription “Wings” appeared below, in black. It comprised four circles, each with a different surface pattern. The 2016 emblem looked completely different from the original. On each side was a lightning bolt amidst outward spikes that formed a circular ring around the vest. The bulletproof vest featured lots of illustrations on its surface, along with the BTS inscription. The first design had plenty of details on it, which made it look somewhat cluttered. The original bulletproof logo was considered the band’s official logo until 2017 when the ARMY and BTS door emblems were introduced. While there have been four different logotypes for the group since their debut in 2013, the second and third iterations are technically not official logos, although they were prominently featured on their merchandise. The acronym BTS, being short for “Bangtan Sonyeondan” in Korean, is best translated as “Bulletproof Boy Scouts.” For this reason, the whole concept of the bulletproof vest seemed to be a good visual fit for their name. The theme behind this emblem was “firepower,” as the design detail attempts to communicate. The first BTS logo featured a black bulletproof vest with the capital letters “BTS” in white or silver. The official explanation also stated that the logo had a mission: “Protecting Youths from Prejudice” and encouraging young people to go after their dreams and not settle for less. Apparently, BTS now stood for “Beyond The Scene.” This was a gesture of acknowledgment to their large fan base, commonly known as ARMY members. This new emblem brought with it a new perspective or interpretation to their name. According to a report by Insider Magazine, the group currently ranks as the second most consumed genre artist (behind Billie Eilish).īTS unveiled their last logo in the summer of 2017. With 14 albums in just six years, the band continues to enthrall fans across the world with their unique style of music. Under the management of BigHit Entertainment, BTS has become a global phenomenon, smashing multiple streaming records, and is currently recognized as the most popular band on the planet. It involved the collaboration of the band’s members, their management staff, as well as focus group interviews.īTS is a seven-member Korean pop group that made its debut in the summer of 2013. The process of developing this new visual identity was quite rigorous, taking almost a year. According to a press release by BigHit Entertainment, their most recent BTS logo from 2017 was designed by a top design agency in Korea. With such a massive global following, BTS has never failed to attract attention with each rebrand. This is a look at the BTS Logo and the history behind this popular boy band.
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